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About us

What is shik?

— perfect makeup you can do at home.

— irreplaceable brushes, thought out to the smallest detail.

— unique author's eyebrow modeling system, which is used by thousands of Brow-masters.

— a huge team that works hard to create the most desirable and special beauty products.

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Where did it all begin?

The history of the brand began in February 2015, when Natalia Shik, a top makeup artist and beauty expert, came up with the idea to create her own line of makeup brushes. Perfectly smooth, fluffy, stylish, comfortable - the brushes instantly won their recognition, and Natalya Shik brought popularity. In the wake of this success, in January 2016, a new product is released - eyebrow care oil, which is still the bestseller of the SHIK line.

SHIK today

Currently, our range includes more than 250 items of decorative and care products that make life easier for professional makeup artists and ordinary girls. SHIK products are manufactured at the best factories in the world: in Germany, the Czech Republic, Italy, Spain, South Korea. Each stage of production is personally controlled by Natalia Shik.

Brand success is in our philosophy. We create expert cosmetics with a professional approach, we focus on the latest developments in the beauty industry, exploring cosmetic trends.

SHIK mission — create the best cosmetic products with love and care for a woman, give her a feeling of happiness. Each product of the brand aims to make self-care simple and affordable for everyone.

More than 200 partners sell our cosmetics in 25 countries. You can find us at the largest online platforms in Russia: Wildberries and Ozon, as well as at Golden Apple stores.

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In 2021 lip pencils
Lip Pencil received a prestigious award

In August 2022, the SHIK brand became
the winner and received the NGS award in
he "Made in Siberia" nomination!

Every year we release new products that become real bestsellers. Add SHIK to your Favorites and follow our news on social networks!


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